Why we started Loup.

We kept putting off the phone. Not because we didn't trust our kids — because we knew what came with it.

The endless scroll. Group chats that never quiet down. The slow, steady replacement of real life with a screen. Childhood isn't disappearing all at once. It's being borrowed, notification by notification.

Kids don't need less connection. They need better connection.

The kind that doesn't come with an algorithm designed to trap attention. So we built a device that does the opposite. One that puts attention back where it belongs — on friendship, conversation, and presence. Not on dinging, checking, and the next thing.

That's Loup.

The evidence keeps stacking up — on sleep, on attention, on adolescent mental health (we summarize it honestly in our research roundup). But parents don't need studies to see it. You watch a kid mid-scroll and the lights are on but nobody's home. Then you watch two kids on walkie-talkies and they're alive. We built the company on that difference.

LOUP is the phone before their first smartphone. Approved contacts only. No apps. No algorithms. No compromise. Wi-Fi connected, parent-controlled, and designed to survive being a kid.