LOUP.

Press & media kit

Writing about the anti-screen age?

Everything you need is on this page. For interviews, review units, and anything else: press@loupkids.com — we respond within one business day.

Fast facts

Founded
2025, Brooklyn NY
Product
LOUP — screenless voice phone for kids 6–16
Price
$149 device · free LOUP-to-LOUP · $10/mo real numbers
Category
Smartphone alternative / anti-screen hardware
Press contact
press@loupkids.com

What people are saying

The Cut

The anti-smartphone that kids actually want to be seen with.

Wired

LOUP's radical bet: a communication device with nothing to look at.

Fast Company

Design of the year candidate — and a genuinely new category.

Good Morning America

The gift every parent in the anti-screen movement is talking about.

TechCrunch

Headless commerce, heads-up childhood.

Approved imagery

Right-click to save. High-resolution versions available via press@loupkids.com.

LOUP — Signal Red, studio
LOUP — Signal Red, studio
LOUP — Black, studio
LOUP — Black, studio
LOUP — three-quarter detail
LOUP — three-quarter detail
Lifestyle — B&W editorial
Lifestyle — B&W editorial
Lifestyle — friends
Lifestyle — friends
Packaging
Packaging

Boilerplate

LOUP makes the screenless phone for kids 6–16 — a machined-aluminum voice device with a physical dial, push-to-talk bar, and an e-ink contact strip. Kids call and send voice messages to a parent-approved list; there are no apps, feeds, cameras, or screens. LOUP-to-LOUP calling is free forever; calling real phone numbers is $10/month. The device costs $149 and is available at loupkids.com. LOUP is headquartered in Brooklyn, New York.