01Approved contacts only
Only the contacts you approve in the LOUP parent app can call in or out. Spam, strangers, and robocalls — gone.
For kids 6–16 · zero screen time
Phones for the anti-screen age.
You aren't alone in being frustrated. 8 out of 10 parents hate that they feel forced into the smartphone trap. Loup is the escape hatch.
Free shipping · 30-day returns · 2-year kid-proof warranty
no screen. no problem.You aren't alone
The smartphone trap is real. Loup is the escape hatch.
8 in 10
parents hate feeling forced into the smartphone trap
The Vanishing Playground
−25%
decline in traditional free play since smartphones went mainstream
The Play Gap
5.5 hrs
a day on entertainment screens for kids 8–12
95%
of teens say they are "constantly" online
The vanishing playground. ●5.5 hours a day on screens. ●95% of teens constantly online. ●No social media. ●No games. ●No rabbit holes. ●
The phone before their first smartphone
Companion app features
The phone before their first smartphone. They stay connected. You stay in control. No apps. No algorithms. No compromise.
01
02App-free and focus friendly
E-Ink display — the same low-power tech as e-readers. Wi-Fi keeps communication stable. Kids focus on the moment.
03Set boundaries
Quiet Hours from the companion app — homework, dinner, bedtime. You control when the phone is active.
04Pager mode
Talk directly into the built-in pager — or ping. No more yelling across the house.
05Emergency calls
911 with press-and-hold — accessible in a real emergency, designed to prevent accidental dials.
Chock full of nothing
No social media. No games. No rabbit holes.
Purity of purpose
No social media. No games. No rabbit holes.
Wi-Fi only
No SIM card. No cellular bill. Connects over home or school Wi-Fi.
Parent control app
Approve contacts, set call hours, and page them directly.
Designed with kids
Durable, pocket-sized, and designed to survive being a kid.
Social media
Games
Rabbit holes
Scroll
Stream
Snap
Like
Doomscroll
Notify
Ping at 2am
Did we mention it's customizable?
Swap the plates. Pick a vibe. LOUP is as individual as your kid.
The hardware
Anodized. Not disposable.
The Cut“The anti-smartphone that kids actually want to be seen with.”Wired“LOUP's radical bet: a communication device with nothing to look at.”Fast Company“Design of the year candidate — and a genuinely new category.”Good Morning America“The gift every parent in the anti-screen movement is talking about.”TechCrunch“Headless commerce, heads-up childhood.”
From the parents' group chat
Families first
★★★★★
“My 9-year-old calls me from the backyard fort like it's mission control. He has never once asked me for an iPad since it arrived.”
★★★★★
“We held out on a smartphone for our 12-year-old and were the bad guys for a year. LOUP ended the argument. She's reachable, we're relaxed, and she actually thinks it looks cool.”
★★★★★
“The build quality shocked me. It feels like an object from Braun, not a kids' toy. My son treats it like a treasure.”
★★★★★
“Our whole friend group bought them together. The kids call each other constantly — out loud, laughing, like we did in 1995 on the landline.”
In the box
Get ready to start intentional connection.
That's printed inside every box. It's also the whole business plan.
